About Us

Brett Valdez -  Co Founder
Brett has over 10 years of business development, sales & marketing experience with wealth management and digital/online technology companies.

Brett was also a member of The University of Texas Longhorns Football Team - 2005 National Champions (Offensive Lineman, #66) & received the Whatever It Takes Award from Coach Mack Brown during the 2005 & 2006 seasons!  

He stays active with many causes throughout many communities across Texas and the U.S.  He has had always had a passion for learning new processes, meeting new people, all things sports & competition, teaching & coaching, animal life, and exercising weekly!  

Justin Blalock - Co Founder
Justin Blalock is a former American football offensive guard in the National Football League. The Atlanta Falcons chose him in the second round of the 2007 NFL Draft, and he played for them from 2007 to 2014.  This is his second year in retirement from the NFL.

Justin played college football with Brett Valdez for the University of Texas at Austin and won an NCAA Division I National Championship (All-American honors). Justin is very active with his foundation and is currently spends his free time pursuing his Masters degree at the University of Texas at Austin.  

David Mortellaro - Co Founder
David Mortellaro has nearly 20 years’ experience in software startups encompassing virtually every position from Technical Support to Executive and everything in between.   David was captain of his collegiate soccer team and knows what it takes to get the job done.  He has seen successful exits as a senior development team member when CA acquired NetQoS for $200M.   David Holds a Masters degree from the McCombs School of Business (MSTC) at the University of Texas at Austin and is very active in his community. 

Tim Keyes - Co Founder
Tim Keyes is a founder, CEO and President of Keyes Capital. Previously, Mr. Keyes was a Principal at Lubar Capital, Vice President of Robert W. Baird & Co. where he worked in their Private Equity Group, served in business development for Rockwell Automation, Inc., as the President and Board Member of AIM Technologies, Inc., as a management consultant for McKinsey & Co., and in the Investment Banking Group for Morgan Stanley & Co.

Tim received his Master of Business Administration from the Stanford University Graduate School of Business and graduated with Distinction with a Bachelor of Arts degree in Quantitative Economics from Stanford University.


All of our Founders grew up playing many sports and having many coaches and teachers positively impact our lives and futures.  They helped mold and shape us into the people we have become today and that is a big part of why we have so much passion to build something for the coaching and teaching worlds to give back to all the teachers and coaches who help kids every day in so many different ways!

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